Field Trip Individual Report

Content

1. Festivals & Event Management (i)
a. Introduction to Beerfest Asia 2009
b. Oktoberfest- Munich, Germany [Similar Festival]

2. Festivals & Event Management (ii)
a. Comparison in term of Marketing Strategies

3. Festivals & Event Management (iii)
a. Best practices in Beerfest Asia
b. Stakeholders of Beerfest Asia

4. Festivals & Event Management (iv)
a. Main purpose of this event
b. Tourism benefits received by host city
c. Conclusion

5. Appendices
a. Photos taken [Beerfest Asia 2009]