Festivals & Event Management (iii)

Best Practise in Beerfest Asia
1. Fence- There were queues directed with fence to prevent them from going in flocks.
It is also where wrist tag tickets were gotten as well as where we get our identification card checked for legal age.

2. Beerfest currency- For hygiene purposes.
At the same time, it helps to calculate the monetary transaction more accurately.

3. Air ventilation & water spray- They were in between the tables as well as at the sides to ensure that the temperature of the event remains cooling throughout the night.By having a cooling atmosphere allows people to be more relax, so people can enjoy every moment at the Beerfest with a beer in hand.

4. Tables- Other than cocktail tables, there were long benches of tables neatly arranged inside or outside of the tent for people to seat down, enjoy their beer, chat with their friends or even make friend with people seating around them.

5. Outdoor LCD screen/ Chill out area- If people feel crowded, there were a big outdoor LCD screen where you could catch what was happening directly on the stage. Other than that, there was a chill out area where you could chill out, smoke or even enjoy the night scenery of Singapore River.

Stakeholder of Beerfest Asia
The stakeholders of the event are someone who is concern of the event. This includes the host organiser, host community, sponsors, media, co-worker, participants and spectators.

The host organiser of the Beerfest Asia: People from Beerfest Pte Ltd.
They were ones who organise and host the event to ensure that they will be a success.

The host community of the event is the people who is around and is indirectly related to the successful of the event.
Host community:
1. organiser of Singapore flyer
2. hotels: Grand Park City Hall
3. people staying near the area.

There were different kinds of sponsors for Beerfest; they were sponsors for venue, music, food, sound, ventilation.
Some of the sponsors:
1. Official credit card: Citibank
2. Official venue: Singapore Flyer
3. Official event magazine: Time out Singapore
4. Official music partner: Timbre Music

Media are the ones who help to promote the festival to the public.
1. Radio station: Power 98.
2. Webpage: HungryGoWhere.com.
3. Magazine: Time out Singapore & FHM Singapore.

Co-workers are the people who are employed to run the event. There were the contractors of the event.
1. Technicians from CSP production
2. Refrigeration contractor: Lowe Refrigeration
3. Ventilation contractor, Bio Air
4. Exhibitors & the promoters

The participant and the spectators are people who must be present to make sure that the program with be a success.
1. Participants for Beerfest, band performers: Vertical Horizon.
2. Spectators of the festival: The people who were watching the band performance.

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