Festivals & Event Management (iv)

Main purpose of event
The main purpose of the event is to bring people together, regardless of religion, race and nationality with beer. It also increases the awareness of beer from many different countries. Beerfest not only benefits the locals but also the foreigners as there would be many types of beers coming together from many different countries. Through this event, people may get to know more people who like Beer as well as they does. And according to one of the organiser, the purpose of the Beerfest was also to create a platform for beer business.

Tourism benefit received by host city
Beerfest Asia is also an event for tourist attraction
1. attracts quality tourist 2. increases the visitors spending and length of stay.
Singapore, being the host city, would get lots of tourism benefits as not only it helps to generate revenue. It will also be beneficial to Singapore in terms of social-cultural benefits as well as political benefits.

Social-cultural benefits
As there are different bands, beers as well as people from different countries.
People may tend to exchange ideas to make themselves better through sharing of their experiences. It can also broaden people, local as well as foreigners’ culture horizon as they were exposed to new people, culture and ideas.

Political benefit
It helps to increase the awareness of Singapore, thus attracting more people coming.

Tourism and economic benefit (plays the biggest role)
1. Increase in revenue- It can increase in revenue as there was a trade event. Therefore, when there is trading, it means that there is more monetary transactions going on.
2. Employment creation, such as promoters in the event.
3. Increase tourist length of stay- It may also extend tourist length of stay, thus increasing in expenditure in Singapore.
4. Destination promotion- Situated near Singapore Flyer.

Conclusion
Beerfest Asia is a major event that is still young, and they will gain experience from the previous year, and grow to a more significant festival in Singapore.

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