Festivals & Event Management (i)

Event Chosen: Beerfest Asia

Introduction to Beerfest Asia 2009
Beerfest Asia 2009
Date: 29 April 2009 - 03 May 2009

It was a major event that are capable by their scale and media interest, of attracting significant visitors numbers, media coverage and economic benefits.

Beerfest Asia was located near the Singapore Flyer, and was situated on the F1 tracks.

There were more than 100 kinds of beers from different countries such as Chile, Mexico, Switzerland, Germany, Belgium, and USA. Some beer cost as low as $3.

There were even different band performing every day. Some are world famous band such as Hell’s Belles.

Oktoberfest- Munich, Germany [Similar Festival]
Oktoberfest 2008
Date: 20 September 2008 - 05 October 2008

Oktoberfest is a beer festival which has a longer history.

Although both festivals are doing well, Oktoberfest is more successful as it is able to attract more people from visiting on the following year.

In the year of 2008, it attracted 6.2 million of visitors, which drank around 6.7 litres of beer.

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